Objective

Create manageable templates for the Homepage and Product Detail Pages, ensuring ease of updates and consistent branding. Additionally, design an engaging and visually compelling Gold Tier campaign page to effectively communicate the premium value and justify the high price points of those products.

Using Shopify’s CMS, we utilized a variety of sections and modules to create and build layouts. While these sections were relatively basic, their flexibility allowed us to effectively bring Spyder’s branding to life.

By emphasizing strong typography and letting the imagery take center stage, the Homepage template became both visually impactful and highly efficient. This design approach was particularly beneficial for merchandisers, making updates seamless and manageable.

Template Management

Within the Shopify CMS, tools like Metafields and Metaobjects are utilized to populate dynamic content. While initially complex to set up, these definitions provide maximum flexibility by enabling templates to display diverse content types based on their values.

This approach streamlines content management, as updates are made directly in the Shopify back end, eliminating the need for manual updates across individual products or themes.

This project provided a fantastic opportunity to flex my design skills by creating a campaign page that effectively highlighted the value of Spyder’s Gold Tier products, breaking down their key features to justify their premium worth.

Spyder, an industry-leading ski apparel brand, presented an exciting challenge: creating effective templates that maintained a visually appealing design. This project was both fun and rewarding, combining functionality with aesthetics to deliver successful outcomes.

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